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What Is Equity Financing?

Charlie Brooks

Jan 04, 2023 16:18

Suppose you are seeking finance for a new business. In that case, you have many possibilities, including self-financing the project, borrowing money from family and friends, or obtaining equity financing from private investors worldwide. Equity investment is an alternative if your company lacks the requisite revenue or financial history to qualify for a business loan. What is equity financing exactly?

What Is Equity Financing?

Equity financing is the process of selling ownership stakes to investors in order to finance corporate objectives. One of the benefits of equity financing is that the money acquired from the market is not required to be repaid, in contrast to debt financing, which has a specific repayment timetable.

The magnitude and scope of equity financing encompass a broad range of activities, from raising a few hundred dollars from friends and family to Initial Public Offerings (IPOs) that raise billions of dollars and are subscribed to by a significant number of investors.

How Equity Financing Works?

Common stock, preferred stock, convertible preferred stock, and equity units consisting of common shares and warrants are all examples of instruments that can be sold to raise capital through equity financing.

As it develops, a successful firm will go through multiple rounds of equity financing. Due to the fact that a startup often attracts different sorts of investors at various stages of its financing, it may utilize numerous equity instruments to finance its operations.

In exchange for funding new companies, angel investors and venture capitalists, who are typically the initial investors in a startup, prefer convertible preferred shares over common stock since the former offer greater upside potential and some downside protection.

Once a firm is sufficiently large to contemplate going public, it may explore selling common shares to institutional and retail investors.

If the company requires extra cash in the future, it may pick secondary equity financing methods such as a rights issue or an issuance of equity units, including warrants.

Types of Equity Financing

Among the most prominent and well-known types of external equity financing are:

1. Angel Investors

The investors in this sort of equity financing are typically family members or close friends of the business founders. Even rich individuals or groups who provide funding for enterprises are considered angel investors.

Typically, the sum contributed by such investors is less than $500,000 USD.

An angel investor will not participate in the daily operations of the business.

2. Venture Capitalists

This type of equity financing includes professional and seasoned investors and extends. This sort of equity financing is composed of professional and seasoned investors and provides capital to carefully selected enterprises. These investors study the relevant industry using stringent benchmarks. Therefore, they are extremely picky about investing in only well-managed businesses with a substantial competitive edge in their specific global trading industry.

Venture capitalists believe in actively managing the businesses they continue to invest in. It helps them keep a close eye on the firm's day-to-day operations and execute strategies to maximize their return on investment.

Typically, a venture capitalist will invest more than $1 million.

Typically, venture capitalists invest in a business at its fledgling stage and eventually exit their investment by converting the business into a public company through an Initial Public Offering (IPO) (IPO). Consequently, a venture capitalist can generate enormous profits from IPOs. Sourcian is a dedicated platform for the recommendation of the best manufacturers. Your sourcing journey starts right here at sourcian.

3. Mezzanine Financing

Mezzanine finance is both a kind of equity finance and debt finance, and it blurs the distinction between the two to create its own hybrid form of financing.

A business obtains mezzanine financing when the lender has the option to convert the loan into an equity stake after a predetermined period. In plain English, it is a loan that can be repaid if all goes well, but if it isn't, the lender can recover their costs by securing corporate shares. In some situations, it is possible to stipulate that a portion of the money must always be repaid as equity.

This strategy is preferable to other equity-based finance solutions because it allows you to obtain the capital you need without giving up major stakes in your organization, allowing you to retain as much control as possible for longer.

4. Initial Public Offering

An IPO allows a mature firm to raise capital through equity financing. In this method of fundraising, a corporation raises money by selling its shares to the general public.

Typically, institutional investors with substantial corpus money invest in these types of fundraising initiatives.

Typically, a corporation utilizes this type of equity financing only after obtaining capital through other equity financings. Obtaining is due to the fact that an IPO can be a very costly and time-consuming source of this financing.

5. Corporate Investors

Corporate investors are major corporations that invest in private businesses in order to provide them with funding. Typically, the investment is made to build a strategic relationship between the two companies.

Pros And Cons of Equity Financing


1. Sources of alternative finance

The primary benefit of equity financing is that it provides an alternate funding source to debt for businesses. Startups that don't meet the criteria for large bank loans might still find funding through angel investors, venture capitalists, and crowdfunding sites. In this instance, equity financing is considered to be less hazardous than debt financing because the company is not required to repay its owners.

Most investors think in the long term and are not looking for a quick return on their money. It enables the company to reinvest operating cash flow to expand the business rather than relying on debt repayment and interest payments.

2. Access to business relationships, management expertise, and more funding resources

Equity financing also provides significant advantages to corporate management. Some investors desire involvement in company operations and are personally driven to contribute to a company's growth.

Their accomplishments enable them to provide important support in the form of commercial relationships, management skills, and access to alternative finance sources. In this approach, numerous angel investors and venture capitalists would support businesses, which is vital in a company's initial period.


1. Diluted ownership and operational command

The primary downside of equity financing is that firm owners are required to relinquish a portion of their ownership and control. In the event that the firm becomes profitable and successful in the future, a portion of profits must be distributed to shareholders in the form of dividends.

Many venture capitalists require an equity investment between 30 and 50 percent, especially for firms lacking a solid financial foundation. Many firm founders and owners are loath to dilute their corporate power to such an extent, limiting their equity financing possibilities.

2. Lack of tax shields

Compared to debt, equity investments give no tax protection. Dividends paid to shareholders are not eligible for tax deductions, although interest payments are, and it increases the price of equity financing.

Long-term equity financing is believed to be more expensive than debt financing, and this is due to the fact that investors demand a larger rate of return than lenders. When investing in a company, investors assume a greater level of risk and consequently anticipate a higher rate of return.

Other cons of Equity Financing

  • Finding the appropriate investors and obtaining the necessary funds requires a great deal of time and effort.

  • You must be willing to relinquish some influence over your organization; as a shareholder, an investor may wish to weigh in on crucial choices, and they may not always agree with you.

  • Selling a portion of your company will also affect your profit share. However, it is important to keep in mind that your reduced stake could be worth far more if the investment results in the success of your organization.

  • It can be time-consuming to update shareholders on the status of the business.

Why Use Equity Financing?

1. Funding a Startup

When you're seeking startup cash for your business is an excellent (and common) moment to seek equity financing. On the lookout for enterprises that might provide a high return on investment, Angel investors tend to gravitate to business concepts that have yet to be implemented.

Due to its relative availability and potentially significant financial impact, equity financing is an excellent alternative for any short-term financing needs that may develop before your organization is completely established.

Equity financing may be a good option for your company's early necessities, such as:

  • Identifying a location

  • Training personnel

  • Investing in equipment

2. Financing High-Risk Businesses

Another popular use of equity financing is to finance enterprises that banks or conventional lenders may not be interested in. Numerous lenders are unwilling to wager on an unproven concept or an unskilled proprietor.

However, equity investors may enable you to obtain funds from individuals or groups ready to collaborate with your team to pursue future success.

3. Managing Debt

Even after you've been running for some time, equity financing can still be useful, especially if you need to manage your business's debt.

Equity finance is very distinct from other types of business financing in that it is not considered debt and is repaid differently.

Rather than receiving emergency capital at the expense of incurring extra debt, equity financing enables you to keep your current balance sheets while expanding your business's resources. Due to the fact that investors assume risk in equity financing, your debt remains steady and becomes a shared responsibility for your board to manage.

4. Developing Valuable Relationships

While other startup funding methods, such as maxing out your credit card, depleting your personal funds, or selling future products through crowdfunding, may provide you with the necessary funds, only equity financing can connect you with a business expert who can serve as a true advisor to your growing business.

Not only do angel investors and venture capitalists often have substantial experience creating firms, but they also have a financial interest in assisting your company. If financing with a side of advice is what your firm truly needs, this might be a win-win situation for everyone involved.

What Is Debt Financing

Similar to a small business loan debt financing is comparable to a small business loan. This approach involves corporations borrowing funds from an external source and repaying them with monthly interest payments. Traditional forms of debt financing include bank loans, SBA loans, merchant cash advances, credit cards, and credit lines.

With debt financing, there are typically constraints on how the money can be used. Some lenders will also want collateral from startups, such as real estate, inventory, equipment, and accounts receivable. In the event that the borrower defaults on the loan, the lender may apply these assets against the payback obligation.

What Differentiates Debt Financing From Equity Financing?

There are a number of important distinctions to keep in mind while deciding between different funding options. They are listed below:

1. Repayment

With debt financing, the loan amount plus interest must be repaid over a certain time period, typically in monthly payments. In contrast, equity financing includes no repayment obligation, allowing you to possibly budget for additional business expansion investments.

Naturally, investors expect a return on their investment capital, and this is only possible if your business achieves profitability. Therefore, unlike debt finance, which has a fixed cost, the cost of equity finance is more variable, as it is likely to take a portion of your company's future revenues and worth.

2. Ownership

When equity investors want to acquire a position in your company, your ownership percentage lowers. This is not the case when considering debt financing, as you retain full ownership of the business.

However, investors may provide essential financial and non-financial resources, expert counsel, and access to their contacts in exchange for a reduction in your sharing percentage. This can help you grow and improve your business.

Consider the following scenario: would you rather own 100 percent of a £100k company or 70 percent of a £1m company?

3. Security

When a lender offers you finance, they may request that you pledge property or equipment as collateral for the loan. If you are unable to make your debt payments, the lender has the power to seize your assets to reclaim the monies. When utilizing equity financing, however, it is not necessary to provide collateral.

4. Alternatives to Assets As A Source of Security

At least from conventional lenders, obtaining debt financing can be difficult for a startup with no prior trade expertise or tangible assets. In this situation, approaching an equity investor is not a terrible idea, as they are typically prepared to back enterprises judged too risky by debt finance providers.

5. Involvements

Equity investors may request a seat on the company's board of directors. This indicates that they will participate in important business decisions and have input on the company's general direction.

Choosing the appropriate investor will be advantageous, as they will provide potentially useful experience and could provide access to their company network. A lender, on the other hand, is neither a shareholder nor involved in the management choices of the business, as their sole responsibility is to lend you money.

6. The Fundraising Method

Equity finance is not the greatest option if you need to obtain money quickly as a startup company. Once you have found the ideal investor, you will have to negotiate the terms of the deal and oversee the due diligence procedure, among other tasks.

In addition, substantial legal labor is necessary. Typically, debt finance is a simpler and hence quicker process, and lenders can provide you with funds within weeks or even days.

Things to consider

Before evaluating if equity finance is appropriate for your organization, you should consider the following factors.

Are you willing to relinquish a portion of your business and some degree of influence over managerial decisions?

Your team's expertise and experience in driving the business ahead, or access to business relationships and managerial expertise.

Does your company's low credit history make it difficult to obtain a bank loan?

Equity finance may be suitable for you if you are willing to give up a portion of your firm in exchange for investment in your business and if you would benefit from expert knowledge and experience.

Equity Financing Process

Before seeking investors, companies must prepare world trading business documentation.

The business plan is a synopsis of the concept and financials.

The financials indicate the historical and expected financial health of a business.

Utilization of revenues indicates capital investment deployment strategies throughout time.

The capitalization table displays the ownership percentages and investments of equity holders.

Below is a step-by-step outline of businesses' typical equity financing procedure.

Recognize and qualify potential investors

Investors can be reached via proposals and executive summaries.

Complete your business plan's financial projections.

Organize an introductory pitch meeting in person.

Conduct investor due diligence to verify hypotheses and assess return prospects.

Close the investment upon transfer of funds.

How to Finance A Small Business?

If you wish to finance a small business with debt, you can apply for a loan through banks, credit unions, online lenders, and the U.S. government. Department of Small Business Administration.

A private placement or an unregistered offering can be utilized to raise capital for equity financing.

This would not constitute a public offering of securities. Therefore you would not be required to register with the Securities and Exchange Commission or report financial information. However, you must adhere to specific SEC regulations. Before pursuing this alternative, you should consult a tax expert and a securities attorney due to potential complications.

Equity crowdfunding best manufacturer platforms offer an additional method for exposing your firm to global investors. These websites allow you to promote your firm in order to generate funds. Among the platforms are EquityNet and Fundable.


Maintaining businesses and investing in future growth frequently necessitates external financing. Any intelligent business strategy will include an assessment of the most cost-effective mix of debt and equity financing.

Equity financing can originate from a variety of products sourcing. Regardless of the source, the main benefit of equity financing is that it does not require repayment and provides more capital that a business can utilize to expand its operations.

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