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Pernod Ricard Expects Digital Drive to Stimulate Growth

Aria Thomas

Jun 08, 2022 14:50


Pernod Ricard (EPA:PERP) announced on Wednesday that it was betting on digital efforts, its portfolio of premium brands, and its distribution network to drive sales growth over the next five years.

Pernod, the second-largest spirits company in the world after Diageo (LON:DGE), stated that it will strive for organic sales growth of between 4 and 7 percent per year over the medium term.

Pernod, whose brands include Martell cognac, Mumm champagne, and Absolut vodka, reaffirmed its goal to increase operating profit margin by 50 to 60 basis points annually, assuming it can achieve annual organic sales growth of 4 to 7 percent in the medium term.

The corporation noted that its digital activities would entail more work to predict client preferences and industry trends using data.

Pernod Ricard has a Capital Market Day on Wednesday afternoon.