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British Defense Secretary Healy: We have eight fighter jets in Qatar.On March 10, Ukrainian President Volodymyr Zelenskyy posted on his official social media platform that the priorities and full attention of Ukraines partner countries are currently focused on the situation in the Middle East, therefore the meeting originally scheduled for this week at the suggestion of the United States has been postponed. Zelenskyy stated that he held a meeting with the Ukrainian negotiating team that day and instructed them to communicate with the US negotiating representatives: firstly, to reaffirm Ukraines willingness to engage in strategic cooperation on security issues, particularly in the defense of drones; and secondly, to reaffirm Ukraines willingness to undertake substantive work to end the Russia-Ukraine conflict.California Governor Newsom: Are Americans who tout "historically low" oil prices but call those worried about a war with Iran driving up prices "fools"? Trump is a liar with no plan, and he is letting the American people down.On March 10th, US President Trump stated that the US does not rule out the possibility of obtaining oil from Iran. Meanwhile, US officials stated that the war "is aimed at stripping Iran of its nuclear weapons and weakening its deterrent so that it no longer poses a threat to the United States or its Middle Eastern neighbors." Trump stated that he did not want to discuss whether he wanted the US to seize Iranian oil, but added, "Of course, people have talked about it." He referred to Venezuela, where the US launched a raid in January to capture its leader, Maduro. Since then, the Trump administration has taken steps to acquire and develop Venezuelas oil reserves. In his State of the Union address last month, Trump stated that the US had obtained more than 80 million barrels of oil from Venezuela. "Look at Venezuela," Trump said, "People have been thinking about it, but its too early to talk about it now."Standard & Poors Global Ratings stated that the Middle East wars have exacerbated the pressure on the European chemical industry.

As Official Crypto Exchange Partner of the Grammys

Cory Russell

Apr 01, 2022 10:37


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Binance has signed on as the Recording Academy's first official cryptocurrency exchange partner.


Binance will be sought out by the Recording Academy to spearhead Web3 efforts.


Binance's collaboration with the Recording Academy is the latest in a series of K-Pop collaborations aimed at increasing fan interaction.


Binance, one of the most popular cryptocurrency exchanges, was in the news again today. Despite recent clashes with regulators in a number of locations, Binance continues to push the crypto envelope.


To raise brand exposure, cryptocurrency exchanges have targeted mainstream events. eToro, FTX, Coinbase, and Crypto.com were featured in Super Bowl LVI in February, with the crypto exchanges purchasing half-time ad time.

Binance Sponsors the Grammys in the US

Binance became the Recording Academy's first-ever official crypto exchange partner today, according to news reports. The Grammy Awards, the only peer-recognized music honor, are organized by the Recording Academy.


Binance and the Recording Academy will apparently use Web3 to boost music fan engagement, as revealed by the Recording Academy on Twitter.


The Grammy Awards attracted only 8.8 million viewers in 2021, down from 18.7 million in 2020.


The previous low was 17 million in 2006, according to the New York Times. Staples Corner, currently known as Crypto.com Arena, hosted the event in 2021.


Similar trends have been observed in other broadcast award shows and significant athletic events.


While viewership for Super Bowl LVI dropped to a 15-year low, crypto exchanges experienced a surge in visitors shortly after their commercials aired. Binance is looking for the same thing.


Web 3 is not new to the Recording Academy. The Academy and Tezos-based NFT platform OneOf struck a three-year contract in November.


After forming relationships with K-Pop, Binance supports the Grammy Awards.

Music Industry and Global Fan Base Binance

Binance and KStarLive announced the release of "THE SHOW FanBox NFT Collection" in late 2021.


THE SHOW FanBox NFT Collection was FEATURED's first K-Pop performance NFT release. Binance's innovation arm, FEATURED, is a non-custodial, on-chain NFT platform.


SM Brand Marketing and YG Entertainment have also developed strategic collaborations with Binance.


Binance and SM Brand Marketing are working together to create a global Play-to-Create (P2C) ecosystem. Users will be able to generate content and items such as games, music, dance, and merchandise that can be converted into NFTs using P2C.


YG Entertainment, a K-pop label, and Binance are collaborating to build Metaverse, NFT, and gaming options.


Binance provides K-Pop with a worldwide platform for fan retention and engagement.


Binance will be looked to by the Recording Academy to spearhead similar projects in order to keep the Grammys at the forefront of the music business.


The 2022 Grammy Awards will be held on April 3 in Las Vegas.