• English
  • 简体中文
  • 繁體中文
  • Tiếng Việt
  • ไทย
  • Indonesia
Subscribe
Real-time News
Ukrainian President Zelensky: We have every right to say that we have defended our independence and that we have not lost our national status.February 24th - According to data from the National Energy Administration, statistical analysis of 53,300 highway charging piles included in the national charging facility monitoring and service platform shows that from the 28th day of the twelfth lunar month (February 15th) to the 7th day of the first lunar month (February 23rd), electric vehicles were charged a total of 6.021 million times on highways, with a total charging volume of 149.7675 million kilowatt-hours. The average daily charging volume was 16.6408 million kilowatt-hours, an increase of 52.01% compared to the average daily volume during last years Spring Festival, setting a new historical record.On February 24th, according to Tianyancha, a business information platform, Xiaomi Technology Co., Ltd. recently applied to register multiple trademarks for "Xiaomi Smart Storage," covering international classifications such as scientific instruments, communication services, and website services. All trademarks are currently awaiting substantive examination. Xiaomi Technology Co., Ltd. was established in March 2010, with Lei Jun as its legal representative and a registered capital of 1.85 billion RMB. Its business scope includes technology import and export, sales of communication equipment, sales of daily necessities, general merchandise, retail of household appliances, and furniture sales. It is jointly owned by Lei Jun, Li Wanqiang, and others.U.S. Defense Secretary Hergsays: Iran should reach a deal. Iran has a chance to reach a deal. This is the outcome Trump wants. If Iran decides not to reach a deal, we will prepare options for Trump.February 24th - European car sales declined in January, ending a six-month winning streak. This was attributed to weakened consumer purchasing power in several markets, while demand for electric vehicles remained strong. The European Automobile Manufacturers Association (EADA) said on Tuesday that new car registrations fell 3.5% last month to 961,382 units. France and Germany, the regions largest market, saw the largest declines, while sales rose in the UK and Italy. German car buyers remain hesitant due to high car prices, rising unemployment, and core industrial companies downsizing. While new electric vehicle incentives may provide some support, the overall weak trend is likely to continue this year. Germany accounted for 22% of the European passenger car market last year.

As Official Crypto Exchange Partner of the Grammys

Cory Russell

Apr 01, 2022 10:37


kanchanara-OqEPgkdX3RA-unsplash.jpg


Binance has signed on as the Recording Academy's first official cryptocurrency exchange partner.


Binance will be sought out by the Recording Academy to spearhead Web3 efforts.


Binance's collaboration with the Recording Academy is the latest in a series of K-Pop collaborations aimed at increasing fan interaction.


Binance, one of the most popular cryptocurrency exchanges, was in the news again today. Despite recent clashes with regulators in a number of locations, Binance continues to push the crypto envelope.


To raise brand exposure, cryptocurrency exchanges have targeted mainstream events. eToro, FTX, Coinbase, and Crypto.com were featured in Super Bowl LVI in February, with the crypto exchanges purchasing half-time ad time.

Binance Sponsors the Grammys in the US

Binance became the Recording Academy's first-ever official crypto exchange partner today, according to news reports. The Grammy Awards, the only peer-recognized music honor, are organized by the Recording Academy.


Binance and the Recording Academy will apparently use Web3 to boost music fan engagement, as revealed by the Recording Academy on Twitter.


The Grammy Awards attracted only 8.8 million viewers in 2021, down from 18.7 million in 2020.


The previous low was 17 million in 2006, according to the New York Times. Staples Corner, currently known as Crypto.com Arena, hosted the event in 2021.


Similar trends have been observed in other broadcast award shows and significant athletic events.


While viewership for Super Bowl LVI dropped to a 15-year low, crypto exchanges experienced a surge in visitors shortly after their commercials aired. Binance is looking for the same thing.


Web 3 is not new to the Recording Academy. The Academy and Tezos-based NFT platform OneOf struck a three-year contract in November.


After forming relationships with K-Pop, Binance supports the Grammy Awards.

Music Industry and Global Fan Base Binance

Binance and KStarLive announced the release of "THE SHOW FanBox NFT Collection" in late 2021.


THE SHOW FanBox NFT Collection was FEATURED's first K-Pop performance NFT release. Binance's innovation arm, FEATURED, is a non-custodial, on-chain NFT platform.


SM Brand Marketing and YG Entertainment have also developed strategic collaborations with Binance.


Binance and SM Brand Marketing are working together to create a global Play-to-Create (P2C) ecosystem. Users will be able to generate content and items such as games, music, dance, and merchandise that can be converted into NFTs using P2C.


YG Entertainment, a K-pop label, and Binance are collaborating to build Metaverse, NFT, and gaming options.


Binance provides K-Pop with a worldwide platform for fan retention and engagement.


Binance will be looked to by the Recording Academy to spearhead similar projects in order to keep the Grammys at the forefront of the music business.


The 2022 Grammy Awards will be held on April 3 in Las Vegas.