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The Iranian Foreign Ministry stated that Iran spoke with the Greek Foreign Minister. The Greek Foreign Minister expressed deep concern about the consequences of the war, particularly its impact on security and the economy, and hoped that peace and stability could be restored to the region as soon as possible.March 29th - According to Business Insider, the final member of the initial co-founder team of Elon Musks xAI has left the company. Sources familiar with the matter revealed that Ross Nordeen, one of the 11 people who co-founded the company with Musk, departed this week. Furthermore, Nordeens employee badge on the X platform has disappeared, previously indicating his employment at xAI. His departure comes as Musk is restructuring xAI and preparing for the massive initial public offering of his rocket company, SpaceX. The report states that the 36-year-old Nordeen reported directly to Musk at xAI, serving as his key aide, responsible for coordinating internal priorities and driving the implementation of tasks.According to Business Insider, Ross Nordeen, the last member of the initial founding team of Musks Xai, left the company this week.March 29th - According to French sources on March 28th, French police thwarted a bombing attempt in front of an American bank in Paris early that morning. It is understood that at approximately 3:30 AM, a man placed an improvised explosive device in front of the Paris branch of the Bank of America, and police arrested him at the scene. The French National Anti-Terrorism Prosecutors Office has launched an investigation into the case. French Interior Minister Laurent Núñez posted on social media that the thwarted violent attempt had "terrorist characteristics," and the investigation is ongoing. Given the current international situation, relevant security agencies should remain vigilant.On March 29, the U.S. Central Command issued a statement on social media on the 28th denying that U.S. personnel had been attacked in Dubai, United Arab Emirates. The Central Command stated that Iran claimed to have attacked a U.S. "hideout" in Dubai, causing casualties, but the fact was that "no U.S. personnel were attacked in Dubai."

As Official Crypto Exchange Partner of the Grammys

Cory Russell

Apr 01, 2022 10:37


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Binance has signed on as the Recording Academy's first official cryptocurrency exchange partner.


Binance will be sought out by the Recording Academy to spearhead Web3 efforts.


Binance's collaboration with the Recording Academy is the latest in a series of K-Pop collaborations aimed at increasing fan interaction.


Binance, one of the most popular cryptocurrency exchanges, was in the news again today. Despite recent clashes with regulators in a number of locations, Binance continues to push the crypto envelope.


To raise brand exposure, cryptocurrency exchanges have targeted mainstream events. eToro, FTX, Coinbase, and Crypto.com were featured in Super Bowl LVI in February, with the crypto exchanges purchasing half-time ad time.

Binance Sponsors the Grammys in the US

Binance became the Recording Academy's first-ever official crypto exchange partner today, according to news reports. The Grammy Awards, the only peer-recognized music honor, are organized by the Recording Academy.


Binance and the Recording Academy will apparently use Web3 to boost music fan engagement, as revealed by the Recording Academy on Twitter.


The Grammy Awards attracted only 8.8 million viewers in 2021, down from 18.7 million in 2020.


The previous low was 17 million in 2006, according to the New York Times. Staples Corner, currently known as Crypto.com Arena, hosted the event in 2021.


Similar trends have been observed in other broadcast award shows and significant athletic events.


While viewership for Super Bowl LVI dropped to a 15-year low, crypto exchanges experienced a surge in visitors shortly after their commercials aired. Binance is looking for the same thing.


Web 3 is not new to the Recording Academy. The Academy and Tezos-based NFT platform OneOf struck a three-year contract in November.


After forming relationships with K-Pop, Binance supports the Grammy Awards.

Music Industry and Global Fan Base Binance

Binance and KStarLive announced the release of "THE SHOW FanBox NFT Collection" in late 2021.


THE SHOW FanBox NFT Collection was FEATURED's first K-Pop performance NFT release. Binance's innovation arm, FEATURED, is a non-custodial, on-chain NFT platform.


SM Brand Marketing and YG Entertainment have also developed strategic collaborations with Binance.


Binance and SM Brand Marketing are working together to create a global Play-to-Create (P2C) ecosystem. Users will be able to generate content and items such as games, music, dance, and merchandise that can be converted into NFTs using P2C.


YG Entertainment, a K-pop label, and Binance are collaborating to build Metaverse, NFT, and gaming options.


Binance provides K-Pop with a worldwide platform for fan retention and engagement.


Binance will be looked to by the Recording Academy to spearhead similar projects in order to keep the Grammys at the forefront of the music business.


The 2022 Grammy Awards will be held on April 3 in Las Vegas.