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On January 11th, US President Trump claimed on the 9th that the US needs Greenland, and if a deal cannot be reached "easily" on Greenland, he will have to take "difficult measures." These remarks have sparked concern among some NATO member states and European countries. According to reports from British media outlets such as the Daily Telegraph, military leaders from several European countries are drafting a possible NATO mission plan to counter Trumps threats. However, the reports also mention that the EU is drafting sanctions against US companies in case Trump rejects NATO deployment proposals. Tech giants like Meta, Google, Microsoft, and X, as well as US banks and financial companies, could be restricted from operating in Europe. Furthermore, a more extreme option could be expelling US troops from their bases in Europe, depriving them of key transit points for operations in the Middle East and elsewhere.On January 11th, Zhao Wei, Chief Economist of Shenwan Hongyuan Securities, stated at the China Chief Economist Forum Annual Meeting that the RMB has entered an appreciation cycle by 2025. He boldly predicts that starting in 2026, the RMB may maintain an appreciation rate of at least two to three percentage points annually over the next few years, resulting in a total appreciation of over 30% within approximately ten years. The stock market will also benefit during this process.On January 11, the South Korean presidential office, Cheong Wa Dae, stated regarding North Koreas claim of a South Korean drone intrusion that the government will investigate the facts and promptly release the results. Cheong Wa Daes National Security Office emphasized that the South Korean government reiterates that it has "no intention of provoking or provokering North Korea" and will continue to take concrete measures to ease tensions and enhance mutual trust between the two Koreas.January 11 - According to multiple US media reports on the 10th, US Secretary of State Marco Rubio spoke with Israeli Prime Minister Benjamin Netanyahu that day. Several sources familiar with the matter told these media outlets that Rubio and Netanyahu discussed the situation in Iran, Syria, and the Gaza peace agreement during their call.Yoshimura, head of Japans coalition partners: Whether to dissolve parliament and hold an early election is up to the prime minister, but we are ready to run at any time.

As Official Crypto Exchange Partner of the Grammys

Cory Russell

Apr 01, 2022 10:37


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Binance has signed on as the Recording Academy's first official cryptocurrency exchange partner.


Binance will be sought out by the Recording Academy to spearhead Web3 efforts.


Binance's collaboration with the Recording Academy is the latest in a series of K-Pop collaborations aimed at increasing fan interaction.


Binance, one of the most popular cryptocurrency exchanges, was in the news again today. Despite recent clashes with regulators in a number of locations, Binance continues to push the crypto envelope.


To raise brand exposure, cryptocurrency exchanges have targeted mainstream events. eToro, FTX, Coinbase, and Crypto.com were featured in Super Bowl LVI in February, with the crypto exchanges purchasing half-time ad time.

Binance Sponsors the Grammys in the US

Binance became the Recording Academy's first-ever official crypto exchange partner today, according to news reports. The Grammy Awards, the only peer-recognized music honor, are organized by the Recording Academy.


Binance and the Recording Academy will apparently use Web3 to boost music fan engagement, as revealed by the Recording Academy on Twitter.


The Grammy Awards attracted only 8.8 million viewers in 2021, down from 18.7 million in 2020.


The previous low was 17 million in 2006, according to the New York Times. Staples Corner, currently known as Crypto.com Arena, hosted the event in 2021.


Similar trends have been observed in other broadcast award shows and significant athletic events.


While viewership for Super Bowl LVI dropped to a 15-year low, crypto exchanges experienced a surge in visitors shortly after their commercials aired. Binance is looking for the same thing.


Web 3 is not new to the Recording Academy. The Academy and Tezos-based NFT platform OneOf struck a three-year contract in November.


After forming relationships with K-Pop, Binance supports the Grammy Awards.

Music Industry and Global Fan Base Binance

Binance and KStarLive announced the release of "THE SHOW FanBox NFT Collection" in late 2021.


THE SHOW FanBox NFT Collection was FEATURED's first K-Pop performance NFT release. Binance's innovation arm, FEATURED, is a non-custodial, on-chain NFT platform.


SM Brand Marketing and YG Entertainment have also developed strategic collaborations with Binance.


Binance and SM Brand Marketing are working together to create a global Play-to-Create (P2C) ecosystem. Users will be able to generate content and items such as games, music, dance, and merchandise that can be converted into NFTs using P2C.


YG Entertainment, a K-pop label, and Binance are collaborating to build Metaverse, NFT, and gaming options.


Binance provides K-Pop with a worldwide platform for fan retention and engagement.


Binance will be looked to by the Recording Academy to spearhead similar projects in order to keep the Grammys at the forefront of the music business.


The 2022 Grammy Awards will be held on April 3 in Las Vegas.