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Huawei Terminal: The Huawei Pura series and all-scenario new product launch event will officially kick off at 14:30 today.According to Iranian media Mizan, Iran today executed two people accused of involvement in an "Israel-linked spy network."On April 20th, Yu Hao, founder of Dreame Technology, revealed that since its establishment in 2017, the company has achieved an average annual revenue growth of 100% for eight consecutive years while maintaining a high profit margin. Its products are sold to over 120 countries and regions worldwide, with a market share ranking number one in more than 30 markets.On April 20th, Hong Kong Trade Development Council (HKTDC) Chairman Frederick Ma stated on the 19th that, facing the ongoing tensions in the Middle East, Hong Kong should "turn crisis into opportunity," viewing the situation as an opportunity to attract global capital and talent to solidify its position as an international financial center. Simultaneously, the HKTDC officially launched the "Global Access" one-stop service, leveraging the resources of its 51 offices worldwide and utilizing Hong Kongs professional services in accounting, taxation, finance, and verification to fully support mainland enterprises in expanding into international markets. Ma pointed out that the national "15th Five-Year Plan" emphasizes innovation and technology, bringing significant opportunities to Hong Kong. He revealed that the HKTDC has already held 16 meetings on the "15th Five-Year Plan" in mainland China, inviting representatives from Hong Kong and mainland enterprises to discuss innovation, technology, and talent development. He reiterated that Hong Kong must effectively utilize and strengthen its role as a "super-connector" and "super-value-added agent" to consolidate its position as an international financial center.A Bank of Japan survey indicates that Japanese households expect the average inflation rate to be 10.3% five years from now, with a median of 5.0%.

As Official Crypto Exchange Partner of the Grammys

Cory Russell

Apr 01, 2022 10:37


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Binance has signed on as the Recording Academy's first official cryptocurrency exchange partner.


Binance will be sought out by the Recording Academy to spearhead Web3 efforts.


Binance's collaboration with the Recording Academy is the latest in a series of K-Pop collaborations aimed at increasing fan interaction.


Binance, one of the most popular cryptocurrency exchanges, was in the news again today. Despite recent clashes with regulators in a number of locations, Binance continues to push the crypto envelope.


To raise brand exposure, cryptocurrency exchanges have targeted mainstream events. eToro, FTX, Coinbase, and Crypto.com were featured in Super Bowl LVI in February, with the crypto exchanges purchasing half-time ad time.

Binance Sponsors the Grammys in the US

Binance became the Recording Academy's first-ever official crypto exchange partner today, according to news reports. The Grammy Awards, the only peer-recognized music honor, are organized by the Recording Academy.


Binance and the Recording Academy will apparently use Web3 to boost music fan engagement, as revealed by the Recording Academy on Twitter.


The Grammy Awards attracted only 8.8 million viewers in 2021, down from 18.7 million in 2020.


The previous low was 17 million in 2006, according to the New York Times. Staples Corner, currently known as Crypto.com Arena, hosted the event in 2021.


Similar trends have been observed in other broadcast award shows and significant athletic events.


While viewership for Super Bowl LVI dropped to a 15-year low, crypto exchanges experienced a surge in visitors shortly after their commercials aired. Binance is looking for the same thing.


Web 3 is not new to the Recording Academy. The Academy and Tezos-based NFT platform OneOf struck a three-year contract in November.


After forming relationships with K-Pop, Binance supports the Grammy Awards.

Music Industry and Global Fan Base Binance

Binance and KStarLive announced the release of "THE SHOW FanBox NFT Collection" in late 2021.


THE SHOW FanBox NFT Collection was FEATURED's first K-Pop performance NFT release. Binance's innovation arm, FEATURED, is a non-custodial, on-chain NFT platform.


SM Brand Marketing and YG Entertainment have also developed strategic collaborations with Binance.


Binance and SM Brand Marketing are working together to create a global Play-to-Create (P2C) ecosystem. Users will be able to generate content and items such as games, music, dance, and merchandise that can be converted into NFTs using P2C.


YG Entertainment, a K-pop label, and Binance are collaborating to build Metaverse, NFT, and gaming options.


Binance provides K-Pop with a worldwide platform for fan retention and engagement.


Binance will be looked to by the Recording Academy to spearhead similar projects in order to keep the Grammys at the forefront of the music business.


The 2022 Grammy Awards will be held on April 3 in Las Vegas.

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