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With a $20 Million Investment, eToro Will Enter The Blue-Chip NFT Space

Cory Russell

Apr 08, 2022 10:28

eToro has announced the formation of a $20 million fund to invest in blue-chip NFTs.


The money will be invested via eToro.art, the company's new platform.


Following the fund's inception, the trading business claims it will be "one of the largest NFT collectors internationally."


eToro, an Israeli social trading and multi-asset brokerage firm, has announced the formation of a $20 million non-fungible token (NFT) fund.

Blue-chip NFT Craze

Million-dollar JPEGs would have been laughable a decade ago. Even Nevertheless, everyone now wants an animated monkey NFT that could turn them into a billionaire. Blue-chip NFTs have carved out a place for themselves in this way.


A 'blue chip' firm is one that is considered a safe investment in the conventional financial market.


Blue-chip NFTs are those that have surged in price, such as Cryptopunks or BAYC. Market observers have begun to refer to these projects as "blue-chip NFTs," implying that they will maintain their high values for a long period.


With NFT fever on the rise, every collector is looking for a project that may turn out to be a blue-chip NFT. Finding the correct project early on, however, is not straightforward. eToro announced the opening of its $20 million fund on Thursday, with the goal of purchasing blue-chip NFTs and supporting developing ventures in the area.

eToro’s Entry in NFTs

According to an eToro news statement, the money will be invested in the company's newly created 'eToro.art' platform. The platform wants to deliver the NFT industry's 'joy and community' to its 27 million members.


Furthermore, eToro promises that once its assets are completely deployed, it will be "one of the world's top NFT collectors." NFTs from projects such as Bored Ape Yacht Club, CryptoPunks, and World of Women, among others, are already available on the eToro.art platform.


"As a firm with one eye continually on 'what's next,' eToro sees great promise in the metaverse and a spectrum of new digital assets," said Yoni Assia, Co-Founder and CEO of eToro.


Recently, more well-known businesses have been flocking to NFTs. Notably, high-profile personalities have followed Visa's example following its acquisition of CryptoPunk in August 2021. In February, KPMG Canada purchased a World of Women NFT. Simultaneously, Universal Music Group formed an NFT band centered on a Bored Ape figurehead.

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