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Why Investing Is Important: The Complete Guide For Everyone

Aria Thomas

Jun 23, 2022 14:26


Why is investing so important? It is a worthy inquiry. Investing is crucial to effective money management since it provides present and future financial security. In addition to having more money in the bank, you also have another source of income. Investing is the only method to accumulate wealth and generate passive income.

Investing in purchasing assets that appreciate over time and produce returns in the form of income or capital gains. In a broader sense, investing can also involve spending time or money to better one's own or others' lives. In the field of finance, however, investing refers to the acquisition of securities, real estate, and other objects of value in pursuit of capital gains or income.

Investing entails using one's money to earn additional money. Investing ensures present and future financial security over the long term, and money may bring financial stability and income.

What is Investing?

Investing is the act of acquiring assets or things with the goal of creating income and capital appreciation. Purchased assets or things are utilized to produce future wealth through investments. Typically, these are stocks or bonds but can also be real estate or other assets such as cryptocurrency or gold.

How do investments operate?

In its simplest form, investing consists of purchasing an item at a low price and selling it at a higher price. This type of investment return is known as capital gain. Earning returns by selling assets for a profit, or achieving capital gains, is one method of making money through investing.

When an investment increases in value between the time of purchase and the time of sale, this is known as appreciation.


A share of stock can grow in value when a firm introduces a popular new product that enhances sales, boosts the company's revenues, and raises the stock's market value.

Your corporate bond may gain if it pays an annual interest rate of 5 percent, and the same business releases new bonds with a lower interest rate of 4 percent, increasing its desirability.

A commodity such as gold may appreciate if the U.S. dollar loses value, hence increasing demand for gold.

A home or condominium's value may have increased as a result of renovations or because the area has become more popular for young families with children.

In addition to financial gains and appreciation, investing is successful when income-generating assets are purchased and held. Instead of generating capital gains through the sale of an asset, the goal of income investing is to acquire assets that create cash flow over time and retain them without selling.

Many stocks, for instance, pay dividends. Instead of purchasing and selling stocks, dividend investors keep stocks and profit from dividend income.

How much money should you invest?

Although you can invest for short-term goals, like purchasing a home, the majority of individuals invest in supporting their retirement. Those who are financially able to retire at age 65 in the United States often do so, and this implies that they will have to rely on their assets to support their lifestyle for the remainder of their lives. There are still expenditures to cover in retirements, such as housing, electricity, food, and travel.

Financial professionals recommend various approaches to determine how much you should invest today to support retirement or other goals. These guidelines or formulae may not work for all individuals. Before determining how much and where to invest your money, consider your financial status.

Conservate 20% of Your Paycheck

Some gurus recommend saving 20% of your income. That implies your home, necessities, and desires may be met with 80 percent of your salary. This strategy is utilized by many because of the ease of putting aside a part of each paycheck. In most circumstances, 20 percent of your monthly income may be automatically deposited into an investing account, making this option one of the most advantageous. However, not everyone may be capable of doing so.

The 4% Rule

The 4 percent rule is another rule of thumb that many financial professionals employ. It says that if you remove 4 percent of your retirement assets annually, you will have enough money to live on while still producing sufficient returns to preserve its current worth, even after accounting for inflation. According to the 4 percent rule, if you had $1.25 million in retirement funds, you might withdraw $50,000 in the first year. Next year, you should be able to withdraw another 4% of the remaining sum, and so on, for as long as you remain in retirement.

This approach is helpful because if you can predict your yearly costs in retirement, you can figure out how much money you need to save each month until you retire.

Why investing is important

1. Higher returns on investment

Once you realize the significance of financial selections, you will comprehend the range of accessible investment possibilities. Investing in an asset involves a trade-off, as the investor must endure the maturity period in the present in exchange for something of higher worth in the future. 

For instance:

Capital gains and dividends are the two ways in which an investment in stocks can generate profits.

Investing in real estate may provide you with a consistent stream of capital gains and rental income.

Investing in bonds can provide regular returns in the form of coupons and payments made at predetermined intervals.

2. Retirement plans or FIRE

The majority of people who invest money do so in order to have a happy retirement. As a large proportion of individuals rely only on wages, it becomes difficult for them to maintain their standard of living in retirement. This implies that everyone must comprehend the significance of investing decisions throughout their career. Numerous millennials have set their goal to FIRE (Financial Independence, Retire Early). Around 70 percent of one's income should be saved in order to retire early while living well.

3. Tax efficiency

Investing can help you reduce your tax burden through accounts such as the TFSA, RRSP, Roth IRA, and 401(k), where there are minimal taxes on assets. As the government's duties towards retirees have decreased, these accounts have been established so that retirees can finance and monitor their own retirement plans.

4. Confront inflation

If you merely store your money or income in a bank account, it will gradually lose buying power as inflation rises. While the recorded inflation rate is now very modest, education and health care costs are soaring rapidly. In the future, your bank might give you zero or even negative returns when the inflation rate is considered. To avoid being helpless in such circumstances, it becomes sense to invest in a variety of assets that will help you combat inflation.

5. Achieve your financial goals

Investing is one of the simplest methods to reach your financial objectives. Your financial demands change as you age, resulting in varied financial requirements throughout your life. Typically, for a person, it begins with the purchase of a home. You must make a hefty down payment even if you finance your purchase with a mortgage. By investing in a variety of assets, you may amass the funds necessary for the down payment.


Making any investment is preferable to making none. Remember to select carefully from the available alternatives. Typically, the greater the rewards of an investment, the greater the danger of loss. Ensure that you invest in diverse assets as opposed to a single stream.

What should I invest in?

Any investment is preferable to none, but you must select wisely. In general, the bigger the return on an investment, the higher the danger of losing money. You should own a combination of high- and low-risk investments to safeguard your capital. In other words, avoid placing all of your eggs in a single basket.

You wish to invest a specific sum in cash, ETFs, bonds, and common stocks with varying degrees of risk. Some of your assets will be geared toward capital appreciation, while others will generate income. You may even invest only for amusement, such as by investing in Bitcoin. However, for speculative investments such as cryptocurrency, do not invest money you cannot afford to lose!

Types of investing styles

In addition to the diverse sorts of investments, there are also several investing styles, sometimes known as investment strategies. The primary ones are listed in order of knowledge/effort below. Your choice of investing style will rely on your interest in the subject and the amount of time you are willing to invest.

None is superior to the others in terms of return generation. Given that no one can foretell the future, your success depends mostly on your abilities and lady luck.

Index investing

This method is based on the investing philosophy of John C. Bogle, according to which, rather than focusing on outperforming the index and paying high fees, you would imitate the index at relatively low costs.

There is currently a tremendous amount of momentum in index investing. It enables an investor to put their money to work with no understanding and yet earn a profit. It is also believed that no investor can consistently outperform the index over a very long period of time. Their ultimate conclusion was why attempt to beat the index if pros cannot accomplish it?

ETFs are now the most effective approach for index investing, and the best Canadian ETFs are frequently the simplest.

Dividend Investing

This goal focuses on dividend-paying stocks in order to generate income and/or leverage dividend growth to identify high-quality growth stocks. The dividend yield of dividend income stocks is often higher than that of dividend growth stocks.

To prevent emptying their portfolio, retirees frequently seek high-yielding stocks to support their retirement. This strategy gives a way to prevent running out of money and gain greater financial management.

Value investing

This technique resembles Warren Buffett's investing strategy, in which he seeks undervalued solid firms with an economic moat. Identifying a stock that is cheap can be extremely tough yet rewarding if you succeed.

Valuation is not a straightforward process since books are produced on the subject and scholarly ideas, and this strategy demands perseverance.

Technical trading

This method analyzes trends based on the price movement and volume of the stock. The patterns are mostly determined by how average investors approach investing, which results in recognized patterns.

Most common investment types


In order to fund their operations, corporations sell stock to the general public. Buying stock signifies ownership of a portion of the corporation. If the firm is profitable, the value of your shares will rise, and you may also get a dividend. If the firm fails, you might lose money as the value of your shares declines. The period preceding a company's initial public offering is known as the initial public offering period. On rare occasions, a special purpose acquisition company may be utilized to take a private firm public.


Businesses and governments issue bonds to raise money. When you purchase a bond, you make a debt to the firm or government that issued it, and you will get interest payments over a predetermined time period. Bonds are often less risky than stocks, although they may offer a lesser return.


Commodities consist of agricultural products, oil, gas, and other energy items and metals, such as gold and silver. Their value varies according to market demand. For instance, if there is a shortage of oil, the price of oil will rise, and so will the value of your investment.

Real estate

Buying a home or piece of land can be considered an investment in real estate if the value is expected to rise over time. Risk varies for real estate investments. Crime rates in an area can have an impact on property prices as great as the housing market collapse that precipitated the Great Recession. You can also purchase shares in real estate investment trusts (REITs) - corporations that use real estate to create shareholder income.

Mutual funds and EFTs

Mutual funds and ETFs allow investors to purchase various combinations of common investments such as stocks, bonds, and commodities. Investing in these funds entails investing in a multitude of assets, and this can help diversify your portfolio and reduce the chance of money loss.

Downside of investing

While there are several benefits to investing, there are also some drawbacks.

1. Losses

There is no such thing as a completely risk-free investment, and the possibility of investment loss exists at all times. Even government securities, the supposedly risk-freest sort of investment, are not risk-free. Governments are able to default on their debt, and there are countless examples of this in recent history.

2. Requires investing knowledge

Investing necessitates a specialist understanding of finance and several asset classes. Experience is also important in investing since an investor who has been through a number of economic cycles can, on average, manage various scenarios better than a beginner investor.

Since the majority of people lack training in money, they may want assistance from a financial advisor. Due to the possibility of a conflict of interest about how they are compensated, selecting the ideal financial adviser is challenging. One of the key reasons why many do-it-yourself investors avoid mutual funds.

Things to consider before you make investing decisions

Evaluate your comfort zone in taking on risks 

Every investment has a degree of risk. Before investing in securities, such as stocks, bonds, or mutual funds, it is essential to realize that you might lose all or a portion of your money.


The incentive for assuming the risk is the possibility of a higher investment return. If you have a long-term financial goal, you are likely to earn more money by investing in asset categories with more risk, such as stocks and bonds, as opposed to limiting your investments to assets with lower risk, such as cash equivalents. However, investing primarily in cash assets may be suitable for short-term financial goals. Inflation risk, which is the danger that inflation may outstrip and erode earnings over time, is the primary issue for those investing in cash equivalents.

Be cautious when investing extensively in your employer's stock or any other investment

Diversifying your investments is one of the most important techniques to reduce your investing risk. Do not place all of your eggs in one basket. By selecting the appropriate group of assets within a given asset class, you may be able to limit your losses and lessen the volatility of your returns without giving up too much potential gain.

If you invest extensively in shares of your employer's stock or individual stocks, you will be exposed to severe investment risk. If this stock performs poorly or the firm goes bankrupt, you will likely lose a significant amount of money (and perhaps your job).

Regularly review and adjust your portfolio

Various investments in your portfolio will grow at different rates over time. Consequently, your asset allocation and diversification may become uneven. If your income, risk tolerance, or family circumstances change, your investments may no longer match your goals. A yearly review of your portfolio with your adviser will allow you to fine-tune and rebalance your portfolio to stay on track to achieve your financial goals.


Investing is essential, especially for those who won't need the funds for a lengthy period of time. In actuality, not investing is incredibly irresponsible to both your future self and others who will depend on you. This is because your retirement funds require growth to reach the level you desire for retirement.