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UPS, The World's Largest Courier Company Intends to Enter The Metaverse

Skylar Shaw

Apr 13, 2022 10:01

United Parcel Service (UPS) has applied for many Metaverse and NFT-related trademarks.


The Metaverse filings by UPS will serve as a model for other shipping and logistics companies to follow.


At this point, the metaverse has simply become a marketing tool for all brands and businesses.


The United Parcel Service (UPS) is planning to launch a Metaverse presence, according to NFT trademark attorney Michael Kondoudis of Washington, DC. The move will expand the company's global reach, as well as its virtual reach.

Parcels in the Metaverse

The trademark registrations include everything from fundamental NFT and Metaverse items to the creation of a new shipping and delivery network. Despite the fact that just six files have been found, they contain products and services such as NFTs and Crypto-collectibles.


  • Multimedia with NFT support.

  • Shipping and delivery for online retailers.

  • Virtual apparel, parcels, automobiles, aircraft, and sports artifacts are all available.

  • Digital products and NFT-backed media marketplaces.

  • Virtual items are sold at retail outlets.


The 114-year-old corporation, according to Kondoudis, is taking these efforts to defend its "UPS" brand, which is why these filings are so valuable. Thus, the corporation was prepared to dominate the virtual economy and become a dominant player in this field via these filings. "We anticipate the number of trademark registrations for NFT and virtual goods and services from the shipping, logistics, and package delivery sector to rise in the coming 12 months as businesses recognize the need for protection in the Metaverse," he said.


This is the latest trend, and it's attracting businesses all around the world to embrace it or risk becoming obsolete.

The Metaverse Dillemma

More firms than one would think have submitted Metaverse trademark applications in the past several weeks, and these companies aren't restricted to a single industry.


Brands ranging from fashion to technology to music to fast food have been keen to register their trademarks in the Metaverse so that they can establish their presence when the time comes.


KFC, Pizza Hut, and Taco Bell also entered the Metaverse last month, following identical ideas. McDonald's had done the same thing the month before.


The New York Stock Exchange and Victoria's Secret both revealed their plans by registering for identical trademarks around the same time. And it was just yesterday.


Finding a pattern in these documents is therefore futile. The only thing motivating these moves is the desire to establish their companies' presence in the rapidly evolving virtual world.


The Metaverse buzz is rising by the day, and businesses are using it as a marketing tactic, but because the space is still in its early phases, it's impossible to say if it'll be a long-term success.

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