UFC and Crypto.com to Pay Bitcoin (BTC) Fight Night Bonuses

• Crypto.com and the Ultimate Fighting Championship (UFC) have expanded their cooperation by introducing Bitcoin incentives for Pay-Per-View events.
  

  
  

• At Fan Bonus of the Night events, fans will vote for the top three combatants, with the winner receiving $30,000 in BTC equivalent.

  
  

• As it strives to become a top-20 worldwide brand, Crypto.com has been aggressively increasing its presence in sports.

  
  

As crypto platforms seek to increase brand recognition, the link between sport and crypto continues to expand.

Exchanges have targeted sports fan communities to develop already sizable customer numbers in the competitive world of cryptocurrency.

In the realm of sports, Binance, eToro, FTX, and Crypto.com are especially active.

Crypto.com and the UFC Announce Fight Night Bonuses in Bitcoin (BTC)

Crypto.com launched a new relationship with UFC on Thursday. On pay-per-view UFC fight nights, fans will vote for the top three best fighters.

The winner will get $30,000 in Bitcoin, while the runners-up and third-place finishers will receive $20,000 and $10,000, respectively, in Bitcoin.

UFC President Dana White will also distribute performance incentives to UFC fighters at each event, dubbed the 'Fan Bonus of the Night.'

The inaugural Fan Bonus of the Night will take place on Saturday, April 9 at UFC 273: VOLKANOVSKI vs THE KOREAN ZOMBIE.

Fans will get three votes every Pay-Per-View, according to the Crypto.com release.

Within each combat, each fan may vote for two fighters.

The polls will shut one hour after the event has ended.

"Crypto.com has been an official UFC partner for less than a year, and I'm telling you, they are already one of the greatest partners we've ever had," stated UFC President Dana White.

Crypto.com was announced as the UFC's first-ever worldwide official fight kit partner in July. In November, the agreement was extended with the launch of a UFC NFT series, in which athletes would get half of UFC's NFT sales income.

With 187 million social media followers and over 625 million fans, the UFC is the world's most popular mixed martial arts (MMA) organization. Each year, more than 40 live events are aired to about 900 million households in 170 countries.

This isn't the first time UFC fighters have come into contact with Bitcoin.

UFC heavyweight champion Francis Ngannou will collect half of his UFC270 prize fund in Bitcoin. Ngannou was promised $750,000 in prize money.