Musk Announces Twitter Will Delay The Reintroduction of Blue Check Verification

Elon Musk, the new owner of Twitter, announced on Monday that the social media business is delaying the relaunch of its blue check subscription service, delaying his first preliminary schedule for the service's return to the site.

Musk tweeted, "Delaying relaunch of Blue Verified until there is high assurance that imitation can be prevented."

"Organizations will likely use a different color check than individuals."

The coveted blue check mark was previously reserved for verified accounts of politicians, celebrities, journalists, and other public figures.

However, a membership option, available to anybody wanting to pay, was added earlier this month in an effort to raise Twitter's revenue as Musk fights to retain advertisers.

Twitter has postponed the reactivation of its recently announced $8 blue check subscription service until November 29 due to the proliferation of fake accounts.

Musk also tweeted that Twitter gained 1,6 million new users in the past week, "another record-breaking amount."

Advertisers on Twitter, including General Motors (NYSE:GM), Mondelez (NASDAQ:MDLZ) International, and Volkswagen AG (OTC:VWAGY), have paused advertising on the service as they adjust to the new administration.

It is believed that hundreds of Twitter employees resigned last week in reaction to Musk's Thursday ultimatum that they sign up for "long hours at high intensity" or leave.