Meta Offers Instagram Content Creators New Revenue Resources

In an effort to assist content creators monetize their social media presence, Meta Platforms announced on Wednesday that it will provide a number of new services to Instagram, including a system for trading digital artifacts.

Users will soon be able to support artists by purchasing their non-fungible tokens (NFTs) from within Instagram, according to the company.

The new skills will be tested with a small group of artists in the United States, the company said, adding that it intends to expand to additional countries in the near future.

Meta has added additional monetization options to its social media applications to compete with TikTok and others for talent at a time when influencers are driving advertising revenue to these platforms.

In line with this endeavor, Meta stated that it was expanding access to Instagram subscriptions to all qualified artists in the United States in an effort to assist them in generating a more stable income through the photo-sharing app.

It is also offering gifts on Instagram, beginning with Reels, so that artists have a new way to monetize their following.

In addition, the company is launching a professional mode for Facebook (NASDAQ:META) accounts, which would allow artists to have a public presence while maintaining their personal Facebook profile.