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Instagram will restrict shopping possibilities as commerce declines

Skylar Williams

Sep 07, 2022 11:14

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The Information reported, citing an internal document, that Meta Platforms Inc's Instagram aims to drastically reduce its retail offerings as it shifts its e-commerce efforts to those that directly generate advertising.


According to a Tuesday report, Instagram's current retail page will be discontinued in the future.


"Tab Lite" will be a reduced and less personalized version of Instagram's purchase page, according to The Information.


According to the newspaper, the company will begin a public test of the enhancements to its app that will transfer users to the "Tab Lite" version of the shopping page on Wednesday.