CNN+ Streaming Service Will Be Discontinued by Warner Bros. Discovery

The business, which aimed to capitalize on the growing popularity of streaming video and digital news subscriptions, will discontinue operations on April 30. Andrew Morse, the executive who assisted in developing CNN's streaming strategy, will also resign.

"CNN will be most successful as part of WBD's streaming strategy, which views news as a critical component of a compelling larger offering alongside sports, entertainment, and nonfiction programming," CNN Worldwide Chairman and CEO Chris Licht said in a statement. "As a result, we have decided to suspend CNN+ activities."

CNN will concentrate its resources on its core newsgathering activities and the development of CNN Digital, according to Licht.

CNN+ premiered late last month, including recognizable names like Anderson Cooper and Chris Wallace, as well as original programming and innovative features like the "Interview Club." However, it got off to a sluggish start, with just 10,000 viewers each day.

Its March 29 launch, just days before parent firm WarnerMedia's April 8 merger with Discovery, generated doubts about the program's future as a standalone service.

J.B. Perrette, worldwide streaming president at Warner Bros Discovery, said in a statement that the CNN brand and content would be integrated into a more complete streaming offering. Additionally, the corporation offers HBO Max and Discovery+, two services that the company has said it intends to merge.